Sekonda

Sekonda is one of the the UK’s biggest watch brands, but when the coronavirus pandemic started in February 2020, they were forced to focus on their online business for growth.​

As a fashion brand, Sekonda has a seasonal product range with over 1k SKUs. We helped Sekonda build a product strategy for Amazon that included adding top tier selection, developing amazon exclusive collections and manufacturing historical selection. To accelerate growth and improve brand experience, we also reviewed and restructured amazon advertising and a redeveloped the Sekonda store. ​